Effective Seasonal Marketing Strategies
Boost your sales all year round
Don't miss out on the chance to take your business to new heights with seasonal marketing.
In this interactive, 1-hr. training event, you will learn:
- What is seasonal marketing
- How to identify key seasonal trends and opportunities unique to your industry
- The best practices for creating a cohesive, targeted marketing campaign for each season
- How to create a seasonal marketing calendar based on predicable specials, events, etc.
00:07:24 Timing of training for effective seasonal offers.
00:16:26 Everyone wants a deal, but balance is key. Explore promos and learn from them.
00:27:58 User-generated content is an effective marketing strategy that involves getting people to share their experiences on their own platforms.
00:36:03 Planning and launching take time
00:42:12 Knowing your clientele helps identify seasonal opportunities.
00:50:38 Plan, prioritize, execute, track for effective marketing.
00:58:00 Anticipating cycles, offering services to help businesses.
01:02:20 Promos don't always have to be discounts.
👋 I’m Jen McFarland.
Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.
I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!
Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.
I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.
No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.