Create a Marketing Strategy to Support Your Business Goals

Get the tools and knowledge to create a marketing strategy that drives results and supports your business goals.








Are you struggling to create a marketing strategy that supports your business goals? 

Are you unsure how to effectively connect your business and marketing efforts? This is the course for you.
You will learn how to:
  • Create effective business goals
  • Transform your business goals into supportive marketing goals
  • Develop a basic, aligned marketing plan
  • Measure and analyze the effectiveness of your marketing efforts

Is this you?
Small business owner or solopreneur who feels a disconnect between your business and your marketing.  

This online training will give you the tools and knowledge to create a marketing strategy that drives results and supports your business goals.

Gain valuable insights and an actionable workflow you can immediately apply to your business. 

Course Lessons

👋 I’m Jen McFarland.

I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.

Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.

I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.

In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!

Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.

In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.

I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.

No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland Strategic Marketing Membership
Your Guide

Jen McFarland, MPA

Empathic Marketing Expert