Attract Your Best Leads
Get fired up about describing your work so you can attract your BEST leads.
Format
Online
Course
Video
1
hr.
Author
Jen
McFarland
Price
$25
What's the secret to attracting the best leads?
Describing what you do is your greatest superpower. You can attract (or repel) leads depending on what you say and how you say it. Learn a simple but compelling framework for how to write about what you do so it captivates the right people.
Get an easy, repeatable storytelling framework. Three simple exercises to attract your people (all the time, every time).
Get an easy, repeatable storytelling framework. Three simple exercises to attract your people (all the time, every time).
Explore problems
... but not ANY problems. The problems that engage your audience and motivate them into action.
Avoid heady solutions
Learn why the Problem/Solution model is broken (and what to do instead).
Dive into transformation
Let's talk about change. And how to get your prospects excited to work with you.
Course Lessons
👋 I’m Jen McFarland.
I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.
Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.
I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!
Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.
I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.
No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.
I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!
Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.
I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.
No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland, MPA
Empathic Marketing Expert