lead generation series

Attract Your Best Leads

Get fired up about describing your work so you can attract your BEST leads.

What's the secret to attracting the best leads?

Describing what you do is your greatest superpower. You can attract (or repel) leads depending on what you say and how you say it. Learn a simple but compelling framework for how to write about what you do so it captivates the right people.

Get an easy, repeatable storytelling framework. Three simple exercises to attract your people (all the time, every time).

Explore problems

... but not ANY problems. The problems that engage your audience and motivate them into action.

Avoid heady solutions

Learn why the Problem/Solution model is broken (and what to do instead).

Dive into transformation

Let's talk about change. And how to get your prospects excited to work with you. 

Course Lessons