Headlines that Delight Your Audience

Learn to create headlines to increase engagement and drive traffic to your content. Actionable strategies that you can use right away.



1 hr. video





Great Headlines Get You In the Door

Learn why headlines are EVERYWHERE, why they're so powerful, and where to look for inspiration.

LinkedIn Headline

Practice writing your new LinkedIn headline, which will also translate into a professional profile on other social channels.

Headline Awareness

You can't unsee the patterns and templates among social, blog, and video headlines. Learn what to look for (and where). 

Words, words, words

Lear about the psychology of headlines: emotional words, power words, and more.

Course Lessons

👋 I’m Jen McFarland.

I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.

Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.

I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.

In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!

Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.

In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.

I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.

No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland Strategic Marketing Membership
Your Guide

Jen McFarland, MPA

Empathic Marketing Expert