Write Email Offers that Stand Out
Craft compelling email offers that stand out in a crowded inbox. Attention-grabbing subject lines, designs that convert, etc.
Format
Online
Course
Starting date
Jul 20
9-10 AM PST
Author
Jen
McFarland
Price
$25
Craft compelling email offers that stand out in a crowded inbox.
Learn how to create subject lines that grab attention, design email offers that convert, and use strategies like exclusivity and risk-free offers to boost response rates.
Persuasive content
- Structuring emails for maximum impact and readability
- Using persuasive language and storytelling techniques
- Incorporating effective calls-to-action to drive conversions
Visual appeal
- Choosing eye-catching email templates and layouts
- Utilizing colors, fonts, and imagery to enhance visual appeal
- Optimizing email designs for different devices and screens
Personalization
- Customizing email offers based on recipient preferences and behaviors
- Utilizing segmentation strategies to target specific audience segments
Course Lessons
👋 I’m Jen McFarland.
I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.
Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.
I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!
Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.
I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.
No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.
I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!
Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.
I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.
No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland, MPA
Empathic Marketing Expert