Write Email Offers that Stand Out

Craft compelling email offers that stand out in a crowded inbox. Attention-grabbing subject lines, designs that convert, etc.

1-hr. Video

Starting date






Craft compelling email offers that stand out in a crowded inbox.

Learn how to create subject lines that grab attention, design email offers that convert, and use strategies like exclusivity and risk-free offers to boost response rates. 

Persuasive content

  • Structuring emails for maximum impact and readability
  • Using persuasive language and storytelling techniques
  • Incorporating effective calls-to-action to drive conversions

Visual appeal

  • Choosing eye-catching email templates and layouts
  • Utilizing colors, fonts, and imagery to enhance visual appeal
  • Optimizing email designs for different devices and screens


  • Customizing email offers based on recipient preferences and behaviors
  • Utilizing segmentation strategies to target specific audience segments

Course Lessons

👋 I’m Jen McFarland.

I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.

Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.

I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.

In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!

Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.

In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.

I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.

No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland Strategic Marketing Membership
Your Guide

Jen McFarland, MPA

Empathic Marketing Expert