training & Practice

Grow Your Service Business with Google Ads: A Hands-on Guide

Designed for beginners with a focus on service-based businesses owned by women in Portland, Oregon. 2-hour session: an informative overview (Part 1) and a hands-on practical session (Part 2).
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Grow Your Service Business with Google Ads: A Hands-on Guide


Part 1: Demystifying Google Ads for Service Businesses

Introduction (10 minutes)

Welcome and Course Overview

Brief introduction

Benefits of Google Ads for service-based businesses (increased brand awareness, targeted lead generation, local reach)

Online Marketing via Search Engines - How Does it Work? (15 minutes)

Understanding the concept of Pay-Per-Click (SEA) advertising vs Organic results in the SERPs (SEO)

Real-world examples of Google Ads for local service businesses 

The Benefits of Google Ads for Women-Owned Businesses (15 minutes)

Specific advantages for women-owned businesses (wider audience, compete effectively, showcase expertise)

Targeting options to reach ideal clients (demographics, interests, location targeting)

Success stories of women-owned businesses using Google Ads

Campaign Planning for Service Businesses (10 minutes)

Defining your advertising goals (e.g., website visits, phone calls, appointment bookings)

The concept of budgeting and setting realistic expectations

Different campaign types suitable for service businesses (Search Network campaigns with a focus on local services)

10 Minute Break


Part 2: Hands-on Google Ads for Beginners (1 Hour)

Setting Up a Google Ads Account (10 minutes)

Walking through the account creation process

Basic account settings and navigation explained

Building Your First Search Network Campaign (40 minutes)

Creating a new campaign with a focus on local services

Defining your target audience (location targeting, demographics)

Keyword research: Brainstorm relevant keywords for your service and location using free tools like Google Keyword Planner

Writing compelling ad copy: The structure of text ads (headline, description, call to action) and tips for writing effective ad copy

Setting a daily budget

Q&A and Next Steps (10 minutes)

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Event Details

Course purchase includes replay and lifetime access.
Meet the instructor

Warren Laine-Naida

When building my first website in 1998, I discovered a passion for digital thinking. Today, as Web Generalist and Teacher, I share that passion through my consulting, workshops, and coaching, which I offer for all types of people and organizations.

I believe that everyone deserves a world class digital presence even if they don’t have a world class bank balance. Nonprofit organizations, clubs, schools, and small business owners often have big plans but smaller budgets.

Your goals are worthwhile, and I take pride in helping you achieve those goals at a reasonable price.
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founder, women conquer business

Jen McFarland

I’m the founder and CEO of Women Conquer Business, a boutique digital marketing consultancy that helps service businesses slay digital marketing overwhelm and streamline processes, so you can amplify your impact. Whether it’s getting 1 million more web visitors or generating 40% of your leads from Google, we use data-driven insights to help you get more perfect-fit leads without feeling icky. We deliver on our promise through individual consulting engagements and our online, community-focused marketing group, the Strategic Marketing Membership.

What's Inside

There may be handouts or worksheets which will be made available.