SMART Marketing Strategy
Learn to use your business goals to create the ultimate easy-to-follow marketing strategy.
Format
Online
Course
Materials
1 hr. video
Slides
Author
Jen
McFarland
Price
$25
What's the secret to creating effective content?
Learn why creating SMART business goals is the foundation for every marketing strategy.
Where the magic happens
Learn what you and your clients have in common (and where you differ) in terms of expectations.
Goals
Learn to write effective, purposeful goals that support your business vision.
Marketing Actions
Connect your marketing actions to specific goals (only the things you'll actually do).
Course Lessons
👋 I’m Jen McFarland.
I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.
Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.
I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!
Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.
I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.
No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.
I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!
Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.
I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.
No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland, MPA
Empathic Marketing Expert