Irresistibly Awesome Themes Your Leads Love

Create content themes that serve your business goals so you can repurpose the content while attracting your BEST leads.



1 hr. video





What's the secret to creating content without burning out?

Marketing themes
... on topics you know like the back of your hand
... that won't go out of date quickly
... that you can talk about again and again (without getting bored)

Avoid common mistakes

Learn the common mistakes folks make when creating and planning content. (And what to do instead.)

Planning Framework

Get an easy-to-use framework that will help you stay focused on your offers (and your message), including a Google Sheet to get started.


Learn how to plan out a year's worth of on-target marketing content using existing assets again and again.

Course Lessons

👋 I’m Jen McFarland.

I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.

Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.

I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.

In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!

Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.

In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.

I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.

No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland Strategic Marketing Membership
Your Guide

Jen McFarland, MPA

Empathic Marketing Expert