Find the Right Marketing Tools for Your Small Business

Get the exact formula I created for clients so you can ignore the noise, focus on needs, and kick bad marketers to the curb.



1 hr. video





Isn't it time to Free Yourself from Marketing Stress?

Wasted Money on Apps? Does Technology Overwhelm You? Learn how to find the right software the first time.

This course guides you in understanding the tools your business truly needs so you know what to ask for when looking for marketing software and apps.

Did you know people trust marketers as much as used car salespeople? It's no wonder, then, why it's so confusing to find marketing tools you can TRUST to help you build the business you WANT.

How can you concentrate when you're constantly bombarded with advertising, offers, and colleagues sharing the next BIG THING?!? There's an easier way. We'll show you how.

By the end of this course, you'll know the exact questions to ask before making your next marketing software purchase.

Who is this For?
  • Small business owners
  • Solopreneurs
  • Marketing teams

What You'll Learn
  • Why it's so hard to find the best software for your business.
  • Business-related questions you MUST ask.
  • Identify your biggest business needs.
  • Identify and prioritize key initiatives.
  • Marketing budget basics.
  • Pinpoint operations problems.
  • Detail your exact needs for consultants and vendors.

Course Lessons

👋 I’m Jen McFarland.

I’m the Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, consulting, and content.

Our focus is on small, service-based businesses. Why? Because when you're small it's harder to get your hands on high-quality marketing support and information.

I’m an MPA with more than 20 years of training, teaching, and executive experience in leadership, project management, and digital marketing.

In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses. ... Including boosting web traffic by 250%!

Today, I pour my heart and soul into Women Conquer Business. I am 100% THAT marketing nerd who just plain loves helping people solve their hairiest problems.

In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work.

I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you.

No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
Jen McFarland Strategic Marketing Membership
Your Guide

Jen McFarland, MPA

Empathic Marketing Expert