Strategic Marketing Membership

Write your awesome label here.

WCB is one of the best groups I have ever been a part of, Jen provides so much information for business owners about marketing.

I was never sure where to begin with my marketing plan and was always getting so many mixed messages about what I needed to do. Jen helped me understand that there are many ways to do marketing and find the best way for me.

During the meetings she has a unique way of explaining the topics using humor and real world examples and there are so many courses that I can always find information for any topic I am looking for.

I look forward to the WCB meetings each week!

Both are symptoms of the same problem: there's far too much marketing information 'out there' for you to sort through.

You need a trusted advisor to guide you.

Marketing starts with a strategy. Not your marketing strategy, your business strategy. If your marketing efforts aren’t connected to your business goals, then you’re throwing spaghetti and the wall and hoping something sticks.

That’s no way to market your business.

In fact, I created the Strategic Marketing Membership to solve the 3 BIGGEST mistakes I see among new clients:

They don’t have a fundamental understanding of how marketing works (or at least works for them!). ... it's waaaay too noisy out there.
They don’t have consistent access to quality marketing advice, so they pick up bits and pieces online and from friends. ... you know what they say: misery loves company. It's what works for you that matters.
They don’t carve out time to work on strategy, let alone develop a sustainable plan. ... how can they? They don't know what to focus on.

... Enter the Strategic Marketing Membership.

We only talk about marketing tactics that work. And we do it in a supportive, confidence-building setting.

Then, we show you exactly how to use these tactics to create a marketing plan you'll love. We give you clear, tangible real-life examples, coaching guidance, and exercises you can do with us or on your own.

Plus ... all the goodies you expect from a community:

Support for your burning marketing questions
On-demand marketing classes, templates, and expert interviews
Live marketing coaching calls

Look. If you want to increase your reach, convert more leads, and streamline your operations, you're in the RIGHT PLACE.

Holistic marketing solutions tailored to your business, including strategy, tools, implementation support.
Create values-aligned quarterly marketing strategies.
Business growth and results, including increased traffic, leads, revenue, and clarity on goals.
Unpack complex marketing topics in a clear, easy-to-understand way so you can act immediately.
Inclusive, generous, and friendly community environment, where you'll connect with like-minded entrepreneurs.
Bite-sized marketing classes with straightforward exercises you can add to your marketing workflow.

Here's How It Works

Learn at your own pace ... and in your own way:
- Community/Chat
- Templates Library
- Audio Lessons
- Expert Interviews
- On-Demand Classes
- Live Weekly Events

Write your awesome label here.

Message Jen or Use Our Private Community Forum

Jen makes marketing both manageable and accessible. Submit a question for a Member Q&A Session or ask Jen and the community for help.

Expert Interviews & Social Media Templates

Access our extensive marketing resource library of ebooks, audio lessons, templates, and interviews on everything from podcasting to social to websites.

Explore Our On-Demand Marketing Classes

We have everything from AI to offline marketing, and everything in between. If you don't see something you need, let us know and we'll add it to the schedule.

Live Weekly Events Marketing Events

Our weekly marketing calendar includes:

Live coaching
Co-working
Marketing training
Office Hours

explore what's inside

Stop Wasting Time and Money on Bad Marketing Advice

Join the Strategic Marketing Membership

Monthly Plan

For people who need short-term help

$47/mo.

month-to-month

Includes All Benefits

confidence-building classes
supportive live sessions
private member-only forum
quarterly marketing strategy planning sessions
office hours for review & implementation
get tasks done with co-working
collaborative, supportive community
40+ on-demand marketing training classes
2 months of instagram captions
50+ Canva social media templates
expert audio interviews

Annual Plan

MOST POPULAR

$470/yr.

TWO MONTHS FREE

BEST VALUE: Save $94 when you join on an annual subscription!

Everything in Monthly

confidence-building classes
supportive live sessions
private member-only forum
quarterly marketing strategy planning sessions
office hours for review & implementation
get tasks done with co-working
collaborative, supportive community
40+ on-demand marketing training classes
2 months of instagram captions
50+ Canva social media templates
expert audio interviews

meet marketing expert

Jen McFarland

I’m the founder and CEO of Women Conquer Business. Women Conquer Business is a boutique digital marketing consultancy that helps professional service businesses find joy in marketing their business while strategizing for maximum impact.

Our clients are primarily women, LGBTQIA+, BIPOC, or allies.

Whether it’s getting 1 million more people to your website or 40% of your leads from Google, we use data-driven insights to help you get more perfect-fit leads.

We keep our promise by working with individual clients or our online marketing group, the Strategic Marketing Membership.

We also offer community services to BIPOC business owners through Prosper Portland's Inclusive Business Resource Network's Digital Marketing Program. We also offer services to women who are scaling their businesses through Xcelerate Women.

Stop Wasting Time and Money on Bad Marketing Advice

Frequently Asked Questions

Our sole purpose in building this group is to help service businesses grow using sustainable, ethical marketing strategies. We want you to boost sales and visibility NOW, while building a strong foundation for the future.

Service-based businesses
Marketing is a broad, multi-disciplinary practice. We are zeroing in on helping coaches, consultants, healers, mentors, photographers, and other service-based businesses.

Visionaries + action-takers
Our passion is helping visionaries who’ve been dismissed or disrespected, overcharged or underserved, searching for better support. BUT you have to be willing to peek down from the clouds and try. Even the smallest steps can make a big difference when it comes to visibility.

Business builders
We teach data-informed, results-oriented marketing strategies and tactics. I'm NOT a one-trick pony or sleazy bro marketer. We all want to grow. This group is for serious business builders who know sustainable growth takes time and effort.

We've created an environment in which diverse individuals can collaborate and interact in a positive and affirming way. Examples of behavior that contributes to creating this sort of environment include:
- Using welcoming and inclusive language
- Being respectful of differing viewpoints and experiences
- Gracefully accepting constructive criticism
- Focusing on what is best for the overall community
- Showing empathy towards other community members

If you're not cool with this, we're not the group for you.

Information Collectors
Our courses are short, with weekly events so you can implement the strategies and ask questions. We're here for action-takers (no matter how imperfect!), not the download and dash crowd.

Get-Rich-Quick, Sleazy Bro Marketing Tactics
We aren't offering any get rich quick schemes. You can find that for free all over the Internet (not recommended).

One-Trick Ponies
I'm a professional marketer with a depth and breadth of knowledge. You are not learning one 'right way' based one person's experience. Rather, you're benefiting from 20+ years of marketing experience (in-house and consulting). Sometimes answers are complicated — and I'll guide you through the complexity.

We cover marketing topics relevant to service-based businesses (coaches, consultants, mentors, accountants, photographers, etc.). We don't cover product marketing as promoting food, beverages, books, etc. can be (and often is) much different.

You can find all class recordings and upcoming classes on our courses page.

We also have an exclusive member library of marketing content including:

Interviews with business leaders
Business mini-courses
Content Marketing
Digital Marketing
Podcasting
Social Media
Websites

95% of the content is taught by our founder, Jen McFarland. Occasionally, Jen asks a trusted small business marketer to teach and fill a specific need (e.g., Google ads, podcast guesting). You'll have direct access to Jen.

We issue new content twice each month:

Mini-training + work time to create (office hours)
Marketing training on core topics to get more leads, automate your business, and boost visibility

Yes. The community/forum is built into our platform.

You can ask questions, send messages regarding individual courses, or communicate and network with each other.
We don’t do Facebook or LinkedIn groups.

We practice what we teach. We want you engaged in business building, not surfing social.

This membership is for business owners interested in ethically marketing their business.

Our introductory price is $47/mo. or $470/year

Both options are available. Our introductory price is $47/mo. or $470/year.

When you join the Strategic Marketing Membership you are fully protected by our 100% Satisfaction Guarantee. If you don't feel like you've received value and you decide you want to cancel any time within the next 30 days, just let us know and we'll send you a prompt refund. No hassles, headaches or hoops to jump through.

We're confident that you'll find the Strategic Marketing Membership useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.

Oh, and we’ve heard about people who won’t let you back into a membership if you leave. That sounds dumb. Come and go as you like.

We're confident that you'll find the Strategic Marketing Membership useful, and we won't make you beg or invoke any silly rules or conditions - if you're not satisfied within your first 30 days then we'll refund you without any fuss.

Some members have their very first marketing plan. Yay! Others see sustained audience growth, reach, and leads.

Like any online program, results vary based on need, time, and commitment.

We retain our members long-term, which tells us they are getting consistent value.

The Absolutely Easy, Fast & Fun Way to Learn Marketing

Learn

Ask

Implement

Are you throwing everything against the wall to market your business?

... And chasing so-called 'hot trends' that NEVER ... Seem ... To ... Work?

These things prevent them from making the best tactical and strategic decisions to grow their business.

How much faster would you grow if you took away the guesswork?

You don't have to do it alone.

Experience Exclusive Community Perks

Here's How It Works

Message Jen or Use Our Private Community Forum

Expert Interviews & Social Media Templates

Explore Our On-Demand Marketing Classes

Live Weekly Events Marketing Events

Here's Everything You're GettingStarting At Only $47/mo. Today

All Members Get Access To

Weekly Live Sessions

Full Marketing Training Archive

Private Member Forum

Strategy, Templates, Worksheets

Join the Strategic Marketing Membership

Monthly Plan

Annual Plan

Jen McFarland

Stop Wasting Time and Money on Bad Marketing Advice

Frequently Asked Questions

Who is this membership for?

Who this is NOT for?

What marketing topic(s) are covered live and in the training library?

What level of support will I receive from the membership or its leaders?

How often will I receive new content or training materials?

Will I have access to the membership's community or forums?

Are there any prerequisites or requirements for joining the membership?

How much does the membership cost?

Can I pay for the membership on a monthly basis or do I have to pay for the full year upfront?

What is the membership's cancellation policy?

Is there a trial period or money-back guarantee?

What kind of results have previous members achieved from the membership?

Don't Spend Another Day Spinning Your Wheels

Terms & Conditions

... And chasing so-called 'hot trends' that
NEVER ... Seem ... To ... Work?

Here's Everything You're Getting
Starting At Only $47/mo. Today